iCotton dyes very easily, hence Chemicals that use to perform task on conventional cotton are not needed. Hence the water used for colouring process is clean,non-toxic and 100% recyclable
The World Bank estimates that 17 to 20 percent of industrial water pollution comes from textile dyeing and treatment. They’ve also identified 72 toxic chemicals in our water solely from textile dyeing, 30 of which are cannot be removed.
Any leftover dye ends up coloring the waterway in which it is dumped.
The enormous amount of salt waste from dye baths, if not removed, kills off marine life.
Alkali from the dye bath throws off the pH balance of water creating an environment where life can no longer exist.
Bleach used to whiten and clean fabrics if released into bodies of water changes the oxygen balance. This is very harmful to living creatures.
Acids are used to counter the harmful effects of the alkali in the dyeing process.
Soap is used to scour and clean the cotton. This is very harmful when discharged into the environment.